Roland Berger has just published a very informative paper on the Brazilian auto industry with the title “Is Brazil a Car Paradise?”. Here we summarize their points (mainly the industry target of 6.6M cars by 2020), and provide the full report for download.
“Once the world’s biggest debtor and close to bankruptcy in 2002, Brazil has long been a growth driver of the global economy together with Russia, India and China (BRIC).
With rising prosperity, more and more Brazilians want individual mobility – and are buying more and better cars. The car symbolizes a step up in society.
According to calculations by Roland Berger Strategy Consultants, car sales in Brazil could double between 2010 and 2020 to 6.6 million vehicles; production may rise by 3.6 million cars (2010) to 5.5 million. As early as 2015, Brazil could overtake Japan to become the world’s third largest car market after China and the US. Growth of 8% per year in commercial vehicles between now and 2018 is also possible.”