Sources have recently reported that the Jumeirah Group – operator of Dubai’s famous 7-star hotel Burj Al Arab – will invest in Brazil. And this time they are serious. According to these sources, the group will spend about US$ 120 million to build a luxurious hotel on the coast of Bahia.

It was only two years ago when Jumeirah’s then VP James Erlacher told Bloomberg that the group’s priority was to operate hotels in Sao Paulo and Rio de Janeiro, Brazil’s biggest cities, but that it was also considering resorts primarily in the northeast part of the country. The company stated at the time that “Brazil is a healthy robust market with good supply and demand dynamics working in its favor.” Well, the time has come.

Jumeirah currently operates only one hotel in the Americas, the Essex House in New York, and is developing a polo-themed resort outside of Buenos Aires as well as resorts in Costa Rica, and Saint Thomas.

Bahia might be the next.


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