Positivo Informatica announced that its net income fell from  R$ 95,6 million in 2010 to R$ 24,7 million last year, a drop of 74.1%. According to Valor Economico, the company’s revenue fell 10.9% yoy to R$2,079 billion.

Price drops and currency appreciation to be blamed…

The increase in demand for portable equipment forced the company prices down. During the year, the notebooks had price drops of 28.3% in Real and 25.3% in Dollar, and sold, on average, for R$ 927 and US$551. The average dollar conversion rate in this period was R$ 1.67, down 4.8% compared to 2010.

Still Number One…

According to IDC, Positivo Informatica maintained its leadership in the Brazilian PC market in the fourth quarter, with 15.6% share. Hewlett-Packard (HP), at second place, held 9%. Positivo is also a leader in the Argentine market for notebooks, with 21.9% market share.

Manufacturers Hurt…

According to Bloomberg, manufacturers all over Brazil struggled last year as the Real rallied to a 12-year high of 1.54 against the US dollar in July, reducing the cost of imports. In the fourth quarter, manufacturing activity dropped 3.1%.

“Brazil is losing its industry, the situation is the worst in years,” said Robson Andrade, head of the Brasilia-based National Industry Confederation. “We’re losing competitiveness because of the strong currency and the Brazil cost,” he said in a phone interview, referring to obstacles to productivity in Brazil such as aging infrastructure, a tax burden of about 36 percent of GDP and a shortage of skilled labor.

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