Despite the growth of sectors such as retail and telecommunications, the large Brazilian banks lead the ranking of most valuable brands in the country, surpassing companies like Petrobras, Casas Bahia and Vivo. Five out of the top ten most powerful brands in Brazil are financial institutions, according to Brand Finance / Superbrands. See full ranking below…

1. Bradesco
2. Itau Unibanco
3. Banco do Brasil
4. Petrobras
5. Oi
6. Vivo
7 Banco Santander
8. Walmart
9. Casas Bahia
10.Caixa Economica


The study, to be officially released next tuesday (Nov 29th), has found that Bradesco has a brand value of BR$31.2 billion.

Source: Estadao

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